Companies and research organisations can obtain support in the following areas:

  • Acquiring market information and details on research capacities
  • Identifying potential business partners
  • Establishing contact with partners and scientific organisations
  • Facilitating intercultural communication
  • Establishing collaborative partnerships, bilateral projects and long-term research relationships
  • Introducing products and services to the market
  • Funding opportunities


The GCCIR offers a variety of services. First, the Centre runs a marketing platform, offering insights into new trends and results in research and development from both countries. Companies can seek assistance with their efforts to understand the market conditions on either side, notably for research-based products and for effectively positioning products and services in the market of the partner country. The GCCIR also promotes individual projects run by research teams and company laboratories to potential partners in the other country. Offering a broad range of information on R&D, the GCCIR showcases German initiatives and developments in Canada and vice versa.

A second key role of the GCCIR is to act as a coordinator between both countries to facilitate successful partnerships. Equipped with R&D expertise and a sound understanding of the environment in both countries, the Centre facilitates direct and personal contact between all parties. This includes help with marketing, communication, matchmaking, networking, and representing interests on both sides. In addition to its role as an intermediary, the Centre itself can also take on the role of a “counterpart.” It can offer project and program management services as a contractor for science, business, and public administration.

The GCCIR also acts as an important partner by enhancing the mutual knowledge of the R&D capabilities on each side and by providing detailed information on academic and research institutions and organisations. Established opinion leaders and experts on a select number of research topics contribute to the Centre's information services on a regular basis. The GCCIR thus provides information stemming from a German–Canadian expert pool. 

The GCCIR aims to facilitate early collaboration between science and business in both countries. The strategic goal behind this initiative is to foster innovation. An essential part of this process is the establishment of a diverse network of experts that extends across national borders and that generates long-term relationships and collaboration.